Published On: Wed, Jun 20th, 2012

Most Expensive Face Cream To Be Released in Japan, Priced at $13K (Photo)

Dermatologists and beauty experts will surely be surprised to know the price of the most expensive face cream in the world.

In celebration of its 30th anniversary, Japanese beauty product line Cle de Peau Beaute made by Shiseido will release its most expensive face cream on September 21, 2012. Known as “La Crème”, the face cream is priced at a jaw-dropping $13,213, five times more expensive per gram than gold, claiming to lift and tighten skin through powerful anti-aging properties.

“We do not usually make limited editions of our products, but this is to mark a special occasion for the Cle de Peau Beaute line. We hope it will appeal to our loyal customers and people who are interested in gorgeous brands,” said Megumi Kinukawa, Shiseido’s representative.

There will only be three jars of the face cream that will be sold. Each jar has been hand-crafted by French designer Olivier Severe and will contain 50 grams of the lavish moisturizing cream. The jars also feature 30 layers of crystal topped with three platinum ring.

Most Expensive Face Cream, “La Creme”

“Mamma Mia!” star Amanda Seyfried has been tapped to be the face cream’s endorser.

“As the exciting embodiment of luminous sophistication and natural radiance, Amanda Seyfried captures the very essence of Cle de Peau Beaute. She is pure of heart, vibrantly alive, and brings joy to the lives of others,” the company stated on its website.

The most expensive face cream that is currently being sold in the market is Sisley’s Sisleya Anti-Aging Concentrate Firming Body Care which costs $415 per 150ml pot. Cle de Peau Beaute’s “La Creme” will surely out-price its competition.

Shiseido is Japan’s largest cosmetics firm and has annual global sales of around Y638.1 billion (£5.13 billion). Domestic sales have been hurt in Japan’s recent economic downturn, but the trend that has emerged is for super-luxury brand products.

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